In his power talk, Emilios Theofanous will share insights on designing typefaces, from library releases such as 'Touvlo’, which blends tradition with modernity, to custom typefaces for contemporary global brands. He will explore how our choice of type can affect a brand’s voice and how we can best establish relationship between a desired brand expression and letter forms. Additionally, with a focus on providing designers the required tools to navigate font libraries, he will showcase some of the exciting AI tools developed for Monotype Fonts and how they can enhance search, font discovery and curation.