Ming Foundation Presents

Embark on a captivating journey through the rich history of Notre Dame in Paris, as Laurent Ungerer unveils the process of designing its new brand identity. Inspired by the intricate signs of stonemasons and the elegance of lapidary inscriptions, Ungerer meticulously crafts a design that reveres the cathedral's architecture, skillfully playing with light and shadow. The letterforms harmoniously merge elements derived from Roman heritage and uncial scripts, resulting in a design that captures the essence of Notre Dame and honours its legacy, while embracing modern aesthetics and style.