Embark on a captivating design journey with Dutch artist Lex Pott as he explores the essence of materials. With a raw and intuitive approach akin to that of a modern craftsman, Pott creates captivating objects through self-initiated works and collaborations with various partners, including galleries, design labels, and mass markets. Join his keynote as he shares insights into his process, unveiling diverse approaches to integrating craftsmanship into business and working from the core of design.