France's exquisite craftsmanship finds its iconic representative in embroidery within the realm of Haute Couture. But the creative journey doesn't end there. Atelier Montex, a renowned embroidery workshop affiliated with Chanel, boldly ventured beyond fashion. In 2013, they introduced embroidery to interior design through Studio MTX, pushing boundaries and redefining embroidery's scope.  

In this captivating keynote, Mathieu Bassée, the Artistic Director of Studio MTX, unveils their unique fusion of traditional embroidery, modern interior architecture, and diverse techniques such as leatherwork, tapestry and 3D printing. Their exploration of objects and space creates limitless possibilities that entice decorators and interior designers around the globe.